Is the destiny of your business written in the stars?

It would be tricky to prove that, since successful business owners come in all shapes, sizes… and signs. Steve Jobs is a Pisces, Mark Zuckerberg a Taurean, Oprah Winfrey is an Aquarian and Richard Branson is a Cancerian (we were surprised to find that out; we thought he must be a Virgo)!

Being any one of the 12 zodiac signs won’t determine your degree of business success, but it can clue you in to your strengths and weaknesses. And self-awareness, everyone knows, is a pretty powerful predictor of success.

Aries,

You are constantly pushing the limits, never resting on your laurels. Yesterday’s achievements were good enough only for yesterday; today is a day to reach new heights.

Just be careful that you don’t move too fast and act on impulse instead of performing due diligence or researching the market. What might help? Try a daily morning or midday meditation to help with focus and patience.

Your thrill about being a business owner:
Leading your team to ever greater levels of accomplishment.

Your bummer about being a business owner:
The lag-time between starting the business and seeing results.

The niche you are most likely to excel in:
Socially conscious businesses (like the Buy One, Give One model).

The customer most likely to drive you crazy:
The nitpicky complainer.

Taurus,

Your follow-through and thoroughness don’t let anything slip by. Your clients know they can rely on you – and they do. When the time comes to expand your business, you choose your team carefully: flighty or unreliable employees won’t last long with you!
The greatest danger to your business is a shift in the industry. You’re likely to ignore it and get left behind. How to avoid that? Make sure one of your first hires excels in flexibility and adaptability (maybe a Gemini), in order to balance you out.

Your thrill about being a business owner:
Setting your own pace and routines.

Your bummer about being a business owner:
The unexpected.

The niche you are most likely to excel in:
B2B, industrial services.

The customer most likely to drive you crazy:
The one who thinks every issue is an emergency that must be handled NOW.

Gemini,

Your business is most likely people-centered, where you can use your powers of communication and relationship building. Your innate flexibility helps you adapt to your customers’ needs and market trends – as long as the needed change is clear. If not, you’re running the risk of being caught in “analysis paralysis”, where calculating and measuring too much may make you miss the boat. We recommend finding a mentor with whom you can talk through tough decisions instead of avoiding them.

Your thrill about being a business owner:
Face to face interaction with your customers.

Your bummer about being a business owner:
When the right path isn’t clear.

The niche you are most likely to excel in:
Coaching or education.

The customer most likely to drive you crazy:
The stubborn one who refuses to modify his or her initial position.

Cancer,

Your sensitivity and emotional intelligence give you a deep appreciation of your customers’ needs and desires. Your customers love you and sing your praises; word of mouth is a primary marketing channel for you!
Ironically, this commitment to your customers can sometimes make you forget about the business side of it. You can easily end up with happy customers – but no profits! To prevent that, keep an eye on the numbers and remember: in order to give to others through your business, you need to have a business! Sometimes you need to say no. Hiring an employee who is much more pragmatic (maybe a Capricorn) might be helpful.

Your thrill about being a business owner:
Being able to positively affect people’s lives.

Your bummer about being a business owner:
You don’t have the security of a steady job where you know you are appreciated.

The niche you are most likely to excel in:
Health and wellness.

The customer most likely to drive you crazy:
The ungrateful one.

Leo,

Your natural charisma draws people to you… customers and investors alike. Make the most of it by ensuring that no matter how big your team grows (and if you’re a Leo, it’s likely to grow big), you remain the visible face of the company. In your marketing, use video to leverage your personal magnetism. One tendency which may hold you back is your difficulty listening to and accepting critique. While it’s never easy to hear, remember: accept the truth from whatever source it comes.

Your thrill about being a business owner:
Calling the shots, directing your team toward a goal

Your bummer about being a business owner:
Drawn-out negotiations

The niche you are most likely to excel in:
Entertainment, fitness

The customer most likely to drive you crazy:
The one who gives unsolicited advice about how to improve your company

Virgo,

Your attention to detail is a tremendous asset. You assess situations thoroughly before deciding on a plan of action, and not many developments catch you off guard. Beware of perfection paralysis, however. You’re likely to miss opportunities if you put off launching new ideas until you feel they are 110%. Familiarize yourself with the concept of the Minimum Viable Product and put it into action, substituting continual improvement over initial perfection.

Your thrill about being a business owner:
Brainstorming ideas for collaboration

Your bummer about being a business owner:
Delegation

The niche you are most likely to excel in:
Legal, marketing

The customer most likely to drive you crazy:
The one who doesn’t use your product or service the right way (and then complains it doesn’t work)

Libra,

Your innate drive toward cooperation enables you to form mutually beneficial partnerships. Your customer support gets top marks, thanks to your diplomatic nature. Just make sure your desire for harmony doesn’t result in your turning a blind eye to points of conflict. Ignoring contention doesn’t make it go away, and it can bubble up later, more powerful and disruptive than before. Use your internal striving for harmony to embrace and settle conflict, not to run away from it.

Your thrill about being a business owner:
Enhancing the life experience of your customers

Your bummer about being a business owner:
When work-life balance suffers

The niche you are most likely to excel in:
Event planning, beauty treatments

The customer most likely to drive you crazy:
The aggressive one

Scorpio,

Your secret strength is your confidence. You are so sure that you can accomplish what you set out to do… that you usually do! You also have the power of focus, of working toward your goal with single-minded dedication. Problems crop up when you take your eyes off your goal and start looking around, self-consciously. Others’ business success can distract you or throw you, if you let it. Don’t let it.

Your thrill about being a business owner:
Using all the talents at your disposal to get results

Your bummer about being a business owner:
The constant pressure to prove yourself

The niche you are most likely to excel in:
Media

The customer most likely to drive you crazy:
The one who questions you about the rationale behind everything you do

Saggitarius, ddsdfs

Your can-do attitude is your buoy and your engine. Running a business is fraught with challenges, but fortunately for you, you see a challenge as an exciting adventure, not as an intimidating problem. Your desire to learn and know gives you a wide range of experience and knowledge from which to draw wise conclusions. The only danger to watch out for is spreading yourself too thin. Remember: he who tries to be everything for everyone ends up being nothing for no one.

Your thrill about being a business owner:
Exploring new niches and potential

Your bummer about being a business owner:
You can’t just “take a vacation”

The niche you are most likely to excel in:
Consulting

The customer most likely to drive you crazy:
The one who insists on hashing out every last detail

Capricorn,

Your patience and ability to plan are some of your most powerful assets. You’re in this for the long-term, and no internal impulse nor external pressure will throw you off course. While you’re not in a hurry to see your slow and steady efforts blossom into business success, that doesn’t mean you don’t feel stress from the daily challenges. Often, however, you feel unable to share those rough parts and tough emotions, which can take a toll on your physical and mental health. Take care of yourself by finding someone you can share with, whether it’s a close friend or a support group of other entrepreneurs.

Your thrill about being a business owner:
Developing a strategy and seeing it through

Your bummer about being a business owner:
Partners or investors who insist on seeing short-term results

The niche you are most likely to excel in:
Hi-tech

The customer most likely to drive you crazy:
The one who can’t explain clearly what he wants – and yet expects you to deliver exactly what he wants

Aquarius,

You’re a free spirit and a born solopreneur. Not chained to convention, your ability to think outside the box can lead to industry-changing innovations. Take care, however, that your creativity serves you, and not the other way around. Otherwise, you may end up refusing to take a path you view as too well traveled – even when it is the best path for you to take.

Your thrill about being a business owner:
Independence, doing it your own way

Your bummer about being a business owner:
Needing to work with people who don’t appreciate your ideas

The niche you are most likely to excel in:
Gadgets and technology

The customer most likely to drive you crazy:
The traditionalist who refuses to embrace innovation

Pisces,

Trust is a critical component of your success. You trust yourself and your intuition, and it often guides you to wise business strategies. Your unrelenting honesty wins your customers’ trust; they wouldn’t work with anyone else. What you need to work on, however, is standing up for yourself. You have the tendency to give in when you sense conflict, and that can be to the detriment of your business. Trust in yourself here too, and you’ll feel that inner sense of self-reliance grow.

Your thrill about being a business owner:
Being able to express yourself and make a difference

Your bummer about being a business owner:
Dealing with unhappy or confrontational customers

The niche you are most likely to excel in:
Healthcare, self-improvement and well-being

The customer most likely to drive you crazy:
The dishonest one

Whatever your sign, build on your strengths and become self-aware of your weaknesses. Use both of them to position you for success!