Where our story begins
With the spark that ignited new ways of doing business
In 2010, Itzik Levy and Eran Utmazgin launched vcita, founded on the vision that small business owners deserved better ways to do business.
vcita has evolved over time to become the all-in-one business management and client engagement solution you know and love today. Coupled with a mobile app and education hub, we address all day-to-day needs of SMEs, allowing them to remain competitive in an ever-changing digital-first economy.
We’re all about serving up
The best of the best
Stand out as a digital market leader for SMBs
Give clients one app that gets everything done
Onboard any number of clients fast & efficiently
Automate business processes hassle-free
Online Directories, Telco’s, Financial Service Providers, Enterprise Digital Companies & many more
Over a decade of expertise in acquiring & retaining SMB clients
At the helm
Our amazing management team
Co-founder and CEO
Itzik brings 10+ years of experience of turning ideas into products, leading business strategies and managing development projects.
Prior to founding vcita, Itzik was co-founder and VP R&D at Kidaro, a desktop-virtualization company that was acquired by Microsoft in early 2008. Following the acquisition, Itzik became a Product Unit Manager at Microsoft.
CPO
Joined the team after 5 years of managing global internet products touching millions of users at 888.com. Before working for 888.com Shelly led a R&D team in Comverse.
Shelly combines deep understanding of technology and software with the ability to understand customer needs and designing simple and user friendly services.
Chief Revenue Officer
Ehud has been with vcita since 2010. He brings a unique combination of leadership, analytical skills and deep technology and market understanding.
Ehud holds an MBA from Northwestern University and a B.A. in Computer Science from IDC Herzliya. Prior to vcita, he served as a team leader in the Israeli Intelligence Corps.
CMO
Holding executive positions in Homeland Security, Marketing and BI companies, Adi has a host of experience in business and product strategy, leading multidisciplinary teams in developing solutions under conditions of extreme uncertainty and time constraints.
Managing product, development and customer success endeavors in government and enterprises, Adi brings strategic thinking as well as attention to detail in driving complex projects into completion.
COO
Maya brings over 6 years of start-up operations and finance management. Prior to joining the vcita team, she served as the COO of two New-York based startups. For both, Maya led the building of a solid organizational infrastructure which bolstered a significant, fast-paced growth in team, activity and resources.
Maya has also practiced law in two of Israel’s top law firms, specializing in commercial law and renewable energy.
VP R&D
Eyal brings over 20 years of experience in leading and managing software development. He believes excellent engineering and a fun work environment go hand in hand.
Prior to vcita, Eyal was VP of Software Development of CTERA Networks and built Enterprise-Grade high scale cloud storage products.
CCO
Shahar brings over 15 years of experience in building and managing worldwide awarded sales, success, support and operations teams across the globe.
Prior to vcita he has filled a variety of management positions at Google and Amazon for over a decade;
He has a global experience background, as he worked and led teams in EMEA, LATAM and the US markets.
He is fluent in English, Spanish and Hebrew and holds a degree in Cinematography, Television, Journalism & Media Studies.
CFO
Hadar has 25 years of experience as a CFO.
Prior to vcita, Hadar was Partner & CFO for 15 years at Genesis Partners, venture capital fund, one of the most successful funds in Israel and 10 years the CFO of Oppenheimer Israel, the leading provider of U.S. brokerage and investment banking services to the Israeli market.
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