What is a CRM tool, in simple terms?

A CRM tool is a system where you keep all your client information, communication and tasks in one place, so you can see everything for each client on a single screen instead of digging through emails, notes and spreadsheets.

Do small businesses really need a CRM?

You can manage without a CRM for a while, but once you reach a certain number of clients it becomes easy to miss follow-ups, lose track of who owes you money and repeat the same questions. A simple CRM helps prevent this and saves a lot of time.

Which CRM is best for small service businesses?

For service-based businesses that rely on appointments, invoices and repeat customers, vcita is a strong choice because it combines client files, bookings, payments, marketing and AI capabilities like BizAI in one place.

Which CRM functions matter most to me?

Most small businesses should prioritize clear client profiles and history, reminders and follow-ups, scheduling and payments, ease of use and helpful AI or automation for repetitive tasks such as content and messaging.

How much should I expect to pay for a CRM?

Prices vary widely, from free plans offered by tools like HubSpot, Zoho and Freshsales to paid plans that often start around $15–$40 per user per month. The key question is whether the CRM saves you more time and revenue than it costs.