Like it or not, video meetings are here to stay.
Businesses of all shapes and sizes have been tasked with mastering the art of Zoom calls due to COVID-19.
And for the foreseeable future, we’ll continue to migrate toward more and more remote meetings with clients.
But if you’re still struggling to make video calls work for your business, we hear you.
That’s exactly why we put together this list of video appointments you can begin offering ASAP based on your existing services.
Oh, and don’t forget we recently integrated with Zoom to make it easier than ever to start offering video calls to clients!
1. Free video consultation calls
Free consultations are a tried-and-tested way to win new business.
Because if someone goes through the effort to set up a consultation call, they’re definitely interested in what you have to offer. You just have to reel them in once they’re on the call.
The concept here is simple: by getting some facetime with your clients, you can sum up why you’re the right person for the job.
Making consultation calls work means keeping them brief (think: 15 to 20 minutes). After all, time is money.
Obviously, you don’t want to fill up your schedule with free calls from tire-kickers. That’s why you should get as much information as you can prior to a consultation. Doing so ensures not only that your meeting is time-efficient, but also that your clients don’t try to overload you with details.
If you’re scheduling your consultation appointments in vcita, you can grab that precious info beforehand with a built-in client intake form.
Don’t forget, though: free consultation calls are a sales tool! Make sure to define the scope of your consultations and don’t give away too much of your valuable time or expertise for free.
2. “Why we should work together” welcome calls
Think of this as a sort of Q&A or “strategy session” for serious leads and prospects.
Here, your goal is to go into more detail about your services and define exactly what working with your business looks like. For example, you might outline a list of action items or goals for your client that you’ll tackle by working together.
Whether or not you want to charge for these types of calls is up to you. Strategy sessions are a brilliant way to win over clients, but you understandably don’t want to run the risk of someone picking your brain for free.
Alternatively, you can use these types of video meetings as an introduction or welcome call to new clients in order to outline what your working relationship will look like.
3. Teach a specific skill
If you’re a small business owner, you’re likely an expert in your field.
Don’t be afraid to charge for your expertise! Video sessions that teach specific skills allow you to not only showcase your knowledge to clients but also attract appointments from people looking for specialized help.
Let’s say you’re a business coach. Beyond your long-term client programs, you might consider offering one-off classes that cover specific skills (a class on pitching, a class on marketing, a class on pricing, and so on).
Given that you’re probably already teaching these lessons anyway, the effort to set up such sessions is minimal.
For the sake of urgency, you could also set up limited-time or limited-space appointments on a weekly or monthly basis that cover a particular topic. For example, a chef might offer a weekly class that teaches how to cook a special dish. This allows clients to pick and choose what they want to learn, quite literally a la carte.
4. Include “On-Call” or scheduled video sessions as part of a package
If you’re already offering service packages to your clients, consider how you can throw video appointments into the mix.
For example, you might offer an on-call or pre-scheduled video meeting as part of your package to serve as a check-in or Q&A session for your clients. This allows you to monitor their progress and ensure that they’re pleased with your service so far.
5. Free-for-all Q&A calls
Some clients just want to talk to you about, well, whatever.
If they’ll pay for the opportunity, why not let them?
General Q&A sessions are brilliant because they put accountability on your clients to guide the conversation while you play the role of consultant. This is a great opportunity to make a personal connection with your clients while highlighting your expertise.
Like any other video appointment, make sure to define the scope of your Q&A sessions beforehand.
And since these conversations are typically less structured, you may want to consider charging less for them versus something that requires more homework on your part. When in doubt, just stick to something in the ballpark of your hourly rate.
6. Group video calls
Group appointments are popular among busy business coaches, allowing you to maximize your schedule by working with multiple clients at once.
Because you’re serving a wider audience, such appointments usually cover a pre-determined skill that applies to all of your clients. Many group coaches also make a point to record their group meetings (in the form of a webinar) to share with attendees who couldn’t show up in real-time.
Group meetings are awesome for client retention and are definitely something you might want to consider offering as part of your service package. Alternatively, you can also host group video sessions as part of your Facebook Group or private business community.
7. Complimentary follow-up video calls
Let’s say you’ve wrapped things up with a client.
As an act of good faith, consider scheduling a brief follow-up video after your contract is complete.
Keep in mind that it costs way more to acquire new customers than retain the ones you have. Following up with clients a month or two down the line serves as a friendly way to check-in while also potentially introducing new services or scoring a referral.
If nothing else, follow-ups are a way to go the extra mile to ensure your clients are satisfied.
“Should I really offer video appointments, though?”
The short answer? Yes!
You’ve probably got a lot on your plate right now, right? Introducing video appointments as part of your services might seem daunting, but it should really be a matter of “when” and not “if.”
Don’t just take our word for it, though. Consider the reasons below which spell out why video appointments are a must-have for small businesses today.
Video appointments are the new normal
Look no further than the hundreds of millions of new Zoom users since COVID-19 as evidence of how popular video meetings have become.
Couple that with the fact that telehealth appointments could top over one billion in 2020. The concept of video scheduling is becoming more and more common to the average consumer, meaning that your clients will likely already be on board with virtual appointments.
Keep in mind that you don’t have to offer video appointments exclusively. As highlighted by many of our examples above, many businesses give clients the option of video or phone calls for the sake of flexibility.
Video appointments are more personal
Simply put, video calls are trust-builders.
Think about it. By putting a literal face to your business, you’re able to show the human side of your work. You’re likewise able to emulate the feeling of actually being near your clients versus being a faceless voice on the other end of a call.
Besides, meeting in-person simply might not be an option right now based on your area’s COVID-19 situation.
Video appointments are easier than ever to set up
Thanks to modern technology, video meetings don’t take much time to set up.
In fact, you can get a virtual appointment going in a matter of seconds with little more than a smartphone.
And getting your business on board with video appointments is a cinch thanks to tools like vcita. With just a few clicks, you can integrate Zoom meeting links to your calendar without having to change the way you schedule appointments already.
Does your business offer video appointments?
Again, video appointments aren’t going anywhere.
But hey, that’s not a bad thing! Small business owners are used to adapting, and finding ways to integrate video into your client strategy is easier than you might think.
Hopefully, this list of ideas served as some much-needed inspiration to get started with video appointments. Either way, make sure you take advantage of the latest features in vcita to help promote your virtual meetings.