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The customer is not always right

We sometimes allow clichés to follow us throughout life, even when they are long since just that – a cliché. We are here to bust the myth...

Supporting a small business is easy, and worth it

It’s important to consider small businesses for your shopping expenses. We’re not ashamed to say it...

Small businesses don’t need Black Friday, here’s why

Black Friday weekend remains one of the most successful shopping weekends of the year. For small businesses, however, Black Friday can be a stressful time where owners are wondering how they can compete with big brands...

How to support the rising tide of Gen Z small business owners

The youngest generation entering the workforce, Gen Z are digital natives through and through, and their creativity, passion for justice, and digital know-how are changing what it means to be a small business owner.  Despite their age (the oldest Gen Z-ers are just 24), they’re serious about money and financial matters, disabused of the value […]

Used to being overlooked, Gen X small business owners need to be seen

Generation X may have been dismissed as the “slacker generation” by the boomers who came before them, but today, Gen X-ers have grown up, grown responsible, and grown into a significant force in the small business world.  Gen X-ers own the most small businesses at 46%, far more than millennials, and their relative share is […]

Meet your post-COVID employees – Things have definitely changed

“Work life” today is like living inside a snow globe. Someone picked up our normal work-life balance and gave it a good shake, and we’re still waiting for everything to settle again...

4 Finance goals for small business productivity

Small businesses have a lot to do, and not a lot of people to do it with. Which means efficiency and productivity are crucial touchstones.  The more you can free your teams from certain time-consuming tasks, the better their ability to add maximum value to the business.  With that in mind, let’s explore four finance […]

Boomers be booming: Why older cohorts of solopreneurs aren’t done yet

When most people think of a freelancer or an independent small business owner, they usually imagine younger people who don’t want to be part of the rat race and/or middle-aged people following their dreams. Many people don’t realize just how many gig workers, solopreneurs, and local entrepreneurs are in their 60s to 80s...

Authenticity is not a bug; it’s a feature

There’s a mythical Super Businessperson who is strong, determined, and independent. They can do it all… alone...

Celebrating a decade of excellence!

Back in 2010 two trailblazers had a shared vision that small business owners deserved better ways to do business. This spark of genius and passion for driving change led them to join forces and give life to the company that we know and love today, vcita...

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