Despite the overwhelming growth of social media use, the most common and convenient way a business may communicate with its clients is still via email. Most Internet users today have an email address and they often subscribe to receive email promotions from brands. This makes it a great marketing space, be it to your existing […]
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Your website is like your business’s front desk. It’s often the first thing prospective clients see before meeting you...
Whether you’ve just started your business, are conducting a yearly audit, or are in the thick of it, you need goals to ground you and keep your business strategy focused. But, knowing how to set those goals is a different story. There are many methods and approaches to goal setting and yet, often, small business […]
The pandemic posed unprecedented challenges for everyone, including the small business community. However, now two years in, we wanted to see how micro and small businesses were fairing and adapting their business strategies to the new norm. Each year, we launch a survey for the SME community to “check in” and see how the community […]
Setting goals is a surefire way to build a business you’re proud of. By having clear and predefined objectives, you can better understand how to allocate resources, spend your time, budget, and plan the overall operations of your business...
Here we are again, another year, another set of New Year’s resolutions most of us won’t stick to. But preparing your business isn’t a New Year’s resolution, it’s your priority to get your business to where you want it to be next year. If this year posed some challenges, you’ve learned how to overcome them […]
When creating your yearly marketing strategy, it’s important to note any holidays or special events that your business can ride on. Any excuse to celebrate your business should be utilized...
Black Friday weekend remains one of the most successful shopping weekends of the year. For small businesses, however, Black Friday can be a stressful time where owners are wondering how they can compete with big brands...
It is no secret by now that Black Friday weekend is shopping madness, and everyone wants in. Customers and businesses are more in the giving mood, shops are promoting their sales at full force, and small businesses...