You’re an expert in your field, your clients love you, you’re doing great and your calendar is always fully booked. Or is it?
Even the busiest of businesses have openings in their calendar. It could be those early-bird or late owl slots, certain days of the week, or an off-season when you’re typically less busy day to day.
Or…. you can fill up those time slots with group events.
Events are a great way to put your free time to good use, expand your circle of influence, and introduce a new, exciting revenue channel to your business.
Here are five ways you can use group events to grow your business:
1. Make more money in less time
If you earn your living from delivering your service to one customer at a time, group events may be just the missing piece you need to start scaling.
Group events are a great way to streamline your marketing efforts, and eventually, turn more profit.
Start by grouping more participants into your discovery calls. You may find that there’s something about a group dynamics that crystalizes your pitch and makes it that much more powerful.
Alternatively, If you’re already confident in your ability to pitch to a group, you can tailor a special online event around your professional expertise and charge participants for a fee.
Whether you choose to just pitch or deliver a hands-on service, group events are a great way to declutter your calendar and free up time that you can use to focus on your core business goals.
Recommended reading: How to host a successful customer event for your small business (Step-by-step guide)
2. Generate new leads
Many service providers use free (or next to free) group events as a lead magnet to grow their potential audience.
This can be particularly useful for businesses who want to position themselves as thought leaders and experts in their domain.
While thought leadership may sound like a super corporate-y buzzword, you’d be surprised by the number of solopreneurs who are recognized as an authority in their niche.
Recommended reading: How to become the next successful solo entrepreneur
3. Upsell your services
If group events aren’t your daily bread, and aren’t likely to become your go-to strategy for winning more business, you can still use them to solicit more 1:1 appointments.
After all, group services are a perfect upsell technique.
Here’s the tradeoff:
You organize a group event that is centered around your professional expertise. For example, “Web design secrets for local businesses”.
In exchange for sharing your expertise, you get an opportunity to connect with a larger group of people who may end up hiring you if you impress them with your candor and expertise.
Recommended reading: How to turn a free consultation call into a slam dunk sale
4. Build thought leadership
In today’s online economy, your reputation as a service professional is even more important than it was in the pre-Covid-19 era.
As consumers increasingly depend on customers’ feedback on social media and review websites, you need to establish yourself as a trusted and appreciated professional.
Group events can help with that, too.
Create group events to discuss and share valuable knowledge around your area of expertise.
For example, if you’re a tax consultant, set up a live Facebook Q&A event just in time for tax season. Use your clients as ambassadors to attract their networks of friends and colleagues to your event.
Recommended reading: How to use Clubhouse for networking
5. Grow a community
Many service providers use Facebook groups to build close-knit communities around their offerings.
Creating group events for your community can be a great way to bond with existing or potential customers, stir up curiosity and anticipation, and give group members something to talk and think about long after the event is over.
Get creative with events for your community: Share updates and big news, feature customer success stories, introduce new team members, and invite business partners as guest speakers to your event.
Recommended reading: Facebook Groups for Business: 6 Examples of High-Converting Content
Ready to get started with events?
vcita’s scheduling and CRM app is used by over 200,000 service providers to schedule, market, stream and get paid for online appointments and events.
Wanna see how the magic works? Try vcita for free>>