24/7 Electric Inc.

How this electric service company boosted bookings by 22% and launched a completely new revenue stream

The business

When Stacy’s husband returned home after years working overseas, he brought with him decades of deep expertise in the electrical industry and a vision for doing things differently. Instead of going back to work for someone else, the couple chose to build 24/7 Electric Inc.: a residential service company that goes beyond electrical services to ensure their customers (and their community) are well-educated and less intimidated by electrical issues.

Today, 24/7 Electric is a well-oiled operation based in Canada, with Stacy running the business side of things, while her husband leads the field team. With a focus on empowering homeowners (especially women) who are often weary of having a trade in their home, 24/7 Electric sends out uniformed, licensed electricians trained to speak in plain language, leave behind educational materials, and turn every service call into a learning opportunity. From school programs for kids to lunch-and-learns for real estate professionals, education isn’t just a value at 24/7 Electric. It’s the foundation that makes them the top choice in their community.

Employees

40

Location

US

Industry

Healthcare

Solution

Scheduling and payments

The Challenge

As 24/7 Electric grew, it became clear that customer engagement had to scale up and become less manual. Customers needed a way to schedule on-demand, even after regular working hours. Without this capability, the team knew they were missing lucrative opportunities to serve their community.

They tried a contact form on their website, but because it was sending leads to an inbox, it created more work for the dispatch team, generated no guarantee of conversion, and gave customers little visibility into what to expect.
Further exacerbating the complexities, Stacy was managing multiple systems that weren’t talking to each other. Scheduling, communication, and client information all lived in separate software and finding a solution that was tailored to their services proved more difficult than they thought. What they needed was an all-in-one platform that was flexible and powerful, yet simple enough that they could set up and hit the ground running.

The Solution

As Stacy set out to find such a solution, she had a few non-negotiable parameters: flexibility and fair pricing, responsive support, and ease of use. vcita stood out with an intuitive onboarding experience, an accessible team that responded quicker than others she tested, and a platform that felt like it actually understood the realities of running a small service business.

Online scheduling:

Customers now book appointments directly online, day or night, choosing from 24/7 Electric’s list of services, including a 24/7 on-call team, and specific arrival windows. The bookings are automatically confirmed and the customer receives details so they know exactly what to expect. Automated reminders go out before appointments, which has nearly eliminated no-shows and shifted most cancellations to timely reschedules.

CRM integration:

Stacy makes sure all customer details are in vcita’s CRM, which is easy as their details are collected automatically upon booking. Since bookings are easily visible on one unified calendar, dispatchers have all the information they need to run their daily operations. With such access to a customer’s history, the dispatching team can go the extra mile to ensure customers are consistently served by the same technician.

Client Portal:

24/7 Electric’s customers greatly appreciate the simplicity and accessibility that the client portal offers. They are able to communicate with the team, book or reschedule appointments, and get important information all in one place. The team’s responses to clients get directly recorded within the platform and the client portal, keeping all communication history organized and consistent.

24/7 Electric’s newest revenue stream built with vcita:

As the business grew, Stacy and her husband launched a completely new virtual consultation service for DIY homeowners who need expert guidance. Using the vcita platform made it possible to run the entire offering in one place. Customers book and pay upfront, the session connects seamlessly with Zoom, and automated follow-ups go out afterwards asking how it went and offering next steps if needed.

The Results

For Stacy and her team, vcita wasn’t just another software purchase — it was a long-term partner.
24/7 Electric has seen a 22% increase in captured leads (driven largely by after-hours bookings that wouldn’t have been possible before) since implementing vcita. And because vcita presents customers with full service details and pricing upfront, those bookings convert at an average of 80%. The dispatch team operates more efficiently, client communication is faster and more consistent, and a brand-new revenue stream is bringing in a boost in revenue while running on autopilot. In addition, the AI and integrations offered help 24/7 Electric stay relevant and top-of-mind with their clients.

“vcita is that one-stop shop — and you can use it à la carte. You don’t have to use every feature, but when you do need that feature, it’s there. If we try to add all of that up in different types of software and put them all together, the price would be astronomical. I know, because I’ve looked.”

Stacy, Co-Owner, 24/7 Electric Inc.