SMS marketing, also known as text message marketing, sends promotions, coupons, and reminders to your customers’ phone. An SMS marketing app effortlessly communicates with all your subscribers through the text messaging app on their smartphone.
SMS marketing apps allow you to automate text messages and even launch campaigns to be sent to specific subscribers on certain days or even at certain times. What better way than to personalize the customer experience by personalizing text messages to express holiday well-wishes and or even happy birthday messages using clients’ names.
SMS marketing is just like email marketing, but emails have to be opened and often require the skills of a crafty web designer–however, with text messages, you can send push notifications so customers see the message come through in realtime. Also, with some SMS marketing apps, it’s never been easier to design customized templates that recipients can view after clicking on the link.
Business owners tend to think that social media marketing is the only effective way to connect with customers. However, SMS marketing is the superior option because people may or may not see your posts, whereas, with text message and chat tools, they’ll see the notification and be more inclined to read the message and/or engage in interaction, and follow the included link.
