VCITA JOBS

Tel Aviv, IL

Product Marketing Manager

Tel Aviv, IL

Description

WiseStamp is one of the leading email signature solutions in the world, and a part of vCita's product portfolio. We are looking for an experienced Product marketing manager, to join the WiseStamp Marketing team, to look for new ways of developing effective marketing strategies and plans to communicate the features and benefits of the product to customers, working closely with the product, sales and marketing teams.

Full Description

As a product marketing manager you’ll take part in shaping the product by conducting customer and competitors research, understanding the users behaviour and needs, and finding ways that our product is useful to different segments and markets, as well as communicating the product to the users (external) and to the team (internal) by creating the needed content, assets, documentations and campaigns for the marketing and sales teams use.

Responsibilities

  • Drive competitive analysis and market research, understand the user needs and behaviour.
  • Understand and analyze product and campaigns data in order to build marketing and product strategies.
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
  • Manage and communicate the product with the users across multiple channels and through various assets such as product features, case studies, videos, website copy, feature reviews etc.
  • Be the main focal point for the marketing and sales team

Requirements

  • Creative and motivated team player, who is excited to take on the challenge of making our brand globally known
  • Have at least 3+ years of product marketing experience, preferably with a SaaS company
  • Excellent verbal and written communication skills - English at a mother tongue level.
  • Experience in generating relevant marketing products, design, documentation and cross departments assets.
  • Analytical skills and attention to details
  • Knowledge of the U.S. business industry with an emphasis on B2B products and markets - an advantage.

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