The explosion of the internet and social media has changed the marketing landscape for small businesses forever. No longer are they limited to local marketing efforts and word-of-mouth to grow their customer base. Even the smallest mom-and-pop shops today can compete with much larger brands when it comes to customer acquisition and building customer loyalty. Technology has literally leveled the playing field; it’s the great equalizer.
And sitting on the cusp of this extraordinary digital revolution? Small business marketing apps that streamline and automate all your marketing processes, and at only a fraction of the time and cost.
Effective marketing apps allow small business owners to manage multiple aspects of their small business marketing — everything from advertising to social media strategy and uncovering real-time customer insights. It’s the perfect combination of all the right digital tools, packaged holistically to meet the needs of small business owners just like you!
The best online marketing apps automate and excel at:
Getting all these measures to align may be a daunting task, but with the right app, it’s completely achievable. Enter, vcita, an online marketing app specifically designed for small business owners like yourself, helping you get the most out of your time and focus on what matters most.
From planning and executing effective campaigns to simply nurturing your network of customers — vcita has everything you need for your business to reach success. To learn more, request a demo and chat with a vcita expert for useful advice and support. Or sign up for a free trial to explore our features before committing to a paid plan.
Free up more time to focus on your business, instead of your marketing efforts
Spend marketing dollars on data-driven decisions, rather than hunches
Keep tabs on your marketing campaigns to see which are working and which aren’t
Customize and segment your marketing campaigns to target specific audiences
Increase customer loyalty and repeat purchases
Easily scale your marketing efforts as your business grows
View and manage all marketing-related information through a single dashboard.
Now that you know why you need a marketing app, it’s time to talk about what to look for when you’re scouting out for one. For any online marketing app, the following qualities and functionalities are must-haves:
You don’t have time to waste, so the app should be easy to use and understand, with a logical flow that doesn’t require a lot of time or effort to master.
The app should automate as many marketing tasks as possible. The more you can check off your list, the more time you’ll have to focus on other aspects of your business. Email marketing and social media marketing are two common automated examples.
Another important quality to consider is whether the marketing app can synchronize with the other tools you use to run your business. Can the app integrate with your email marketing software to send out automated emails, for instance? Or can it integrate with your e-commerce site to track traffic and clicks? The more flexible an app is, the more seamlessly it’ll fit into your existing workflow and increase your business’ productivity.
Look for online marketing apps that help you manage your business on the go — either from a computer, smartphone, or tablet. Such mobile apps make it easy to launch campaigns and communicate with customers, whether you’re relaxing on the couch in your living room, attending a conference across the country, or even working in your office space.
With the right small business marketing app, you’ll only need a few minutes out of your day to start seeing immediate results. While an app certainly simplifies things — effective marketing remains a demanding process that requires you to do your homework; going without a clear plan is a recipe for disaster.
Above all else, marketing needs to be approached systematically and you’ve got to start with the most crucial part of your business: your customers. Once you’ve defined the audience that you want to attract, and the need or problem that they have, you’ll find that a small business marketing plan is fairly easy to put together.
Whether you’re just getting started or are on course to expand, here are some key marketing tips that will help you attract new and repeat business:
Social media marketing is one area that small businesses simply can’t afford to ignore. Platforms such as Twitter, LinkedIn, and Instagram offer excellent opportunities to connect and share with new and existing customers. But be careful: gone are the days of cheap, fluffed-up social media posts without no real value. Today’s consumer is a savvy individual, and can tell when you’re overselling.
Be active and engaging. Also, post only topics that your followers will be interested in. Whether it’s a helpful infographic, a compelling video, or a clever meme — valuable, authentic content is the driving force behind strong customer engagement. It’s an important digital commodity that in turn boosts sales and builds brand awareness for your business.
Your customers want to do business with people, not faceless companies. Make sure your marketing reflects the personality and image of your business. Use your own voice, and apply authentic, relatable language to communicate your company’s story.
The best marketing messages also revolve around a company’s targeted customers and what they’re looking for. Familiarize yourself with their needs before crafting a highly-focused marketing strategy that resonates with them. To deliver impactful messaging to your clients, keep it short, sweet, and to the point.
There are countless marketing channels currently available. Be creative, and explore new platforms and strategies that could serve as an invaluable tool for your business. If you’re selling products, consider selling on Amazon or setting up a Shopify store. For service-based businesses, you may want to look into guest blogging or speaking at industry events. Diffusing podcasts and webinars, sharing social media posts, placing ads, or even guerilla marketing tactics may also make sense for certain businesses, and can be great options to get your message in front of new, eager eyes.
It goes without saying that data should be at the forefront of all your marketing decisions. Data-driven marketing is key to keeping your marketing processes in check. Data helps you course-correct on the fly, to see what’s working and what’s not, and pivot whenever necessary. Modern marketing apps, for instance, can help your small business monitor site visitors, conversion rates, subscriber list growth, and other key performance indicators.
You probably saw this coming a mile away, but here it is — a good CRM (customer relationship management) app is essential for any business, big or small. CRMs (for example, vcita) help you keep track of your leads and customers, automate and streamline marketing tasks, and ultimately free up time for you to focus on other areas of your business.
If you’re ready to start marketing your small business the right way, then search the web for a CRM and small business marketing app bundled into one. Create and send professional marketing images and materials, manage customer billing and invoicing (with credit card processing) — all on a single platform. Save valuable time and automate a winning marketing strategy that consistently converts leads into loyal customers. Start your free 14-day trial today.
With so many digital marketing tools out there, how do you decide which one to use? And once you’ve identified the right resources, how can you bring them all together into a cohesive system that will actually save you time and help provide a better experience for your customers?
The answer is simple: vcita. As an all-in-one small business marketing app, vcita’s solutions has everything you need to streamline and automate your communications.
Everything’s incredibly easy, too! You don’t even need to know how to design or create graphics. Use vcita’s campaign editor to easily create visually-striking, on-brand campaigns from images and templates. Use it also to craft vibrant announcements, personalized elements like coupons and prompts for feedback/comments that drive clicks to your website and encourage purchases. It’s just a matter of a few clicks and you’re done!
Thanks to its powerhouse technological capabilities, vcita’s solutions integrate directly with apps like Quickbooks, Stripe, and Zoom to provide you with the right tools to keep track of your payments while simultaneously connecting with your clients.
Find vcita on all your favorite mobile devices, including Android and iOS. Try us for free today.
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