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vcita promotes Amir Blich to Chief Business Development Officer

TEL AVIV, Israel, December 6, 2023

“We are delighted to have him as part of our executive team,” said Founder and CEO Itzik Levy.

Israeli business management platform for SMBs and organizations vcita has announced that Amir Blich has been promoted to Chief Business Development Officer (CBDO) and joins the company’s executive management team. For the last three years, Blich has served as its VP Product Partnerships and VP Business Development.

Its partner proposition inTandem by vcita is a platform designed to serve the needs of SMB service providers.
“I’m excited by the opportunity to join vcita’s executive team and help the company grow its presence among business platforms for SMBs. Our aim is to make inTandem by vcita the number one platform and partner of choice for every enterprise serving SMB customers worldwide,” said Amir Blich, CBDO at vcita. “I’m looking forward to working with both current and potential vcita partners to bring advanced SMB technology, including AI-powered and data backed solutions, to even more SMBs worldwide.”

With inTandem, partners can deliver service and value to their SMB customers as well as unlock new revenue streams, reduce churn, and increase customer loyalty. Blich previously served as Director of Business Development and Channels at enterprise application software company SAP, and before joining vcita, as the App Marketplace Lead at In the new role, Blich will focus on scoping, building, and incubating new models and strategic partnerships to accelerate vcita’s growth.

“Amir’s exceptional experience in business development, technology, and innovation alongside his previous roles in R&D, product, and GTM strategy is a great foundation for his new role as vcita’s Chief Business Development Officer,” added Itzik Levy, Founder and CEO at vcita. “His previous work across both the enterprise and SMB markets gives him an intimate understanding of our SMB customers as well as our enterprise partners and we are delighted to have him as part of our executive team.”

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