VCITA JOBS

Tel Aviv, IL

Content Marketing Specialist

Tel Aviv, IL

Description

We’re looking for a natural-born storyteller, gifted writer, and bold thinker to join our Brand & Content team in Tel Aviv or remotely! Do you live and breathe content, love working in a dynamic work environment and being part of a fun team? Then it’s you we’re looking for!



Full Description

As a Content Marketing Specialist, you’ll be responsible for crafting clear, concise, and creative messaging that connects with our target audience and is on-brand. You will develop interesting and engaging marketing content to be distributed across various marketing channels and create creative concepts that will increase brand awareness, generate inbound traffic and online engagement.

Responsibilities

  • Conduct research on industry-related topics, generating ideas for new content types
  • Pitch ideas, write and/ or edit engaging and original blog posts targeted to our audience based on current trends
  • Plan, write and edit a wide range of content marketing materials, including press releases, one-pagers, brochures, case studies, website content, email newsletters, video scripts and other materials as needed
  • Conceptualize new content ideas, create and repurpose popular content across multiple platforms
  • Collaborate and coordinate with subject matter experts on the creation of a variety of content for our various audiences
  • Develop creative concepts and content for our social media channels, ensuring all messages are on-brand, will drive traffic and create engagement
  • Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs
  • Collaborate closely with creative, product marketing, communications and growth teams, as well as external freelancers

Requirements

  • 4+ years of experience in content creation / writing / development
  • Native/Fluent English speaker – a must
  • Excellent communication and writing skills – a must
  • Ability to work both independently and as part of a team
  • Proactive, self-starter and results-oriented with a can-do spirit
  • Ability to work on multiple projects simultaneously with great attention to detail and sensitivity to deadlines and priorities.
  • B.A. or B.S. in Communications/Journalism/Marketing/ English or equivalent experience
  • SEO familiarity & experience - an advantage
  • WordPress familiarity – an advantage
  • Familiarity with the small business world - an advantage

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