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vCita Jobs

Product Marketing Manager - Marketing Team

vCita Jobs

Tel Aviv, IL |

Description



Full Description

As Product Marketing Manager at vcita, you’ll become an expert on our product’s value proposition and use cases, in order to develop & deliver product-driven communications to our users and prospects. This role will require a unique combination of analytical skills with creative and out-of-the-box thinking. 

 Reporting to the Director of Product Marketing Marketing Manager at vcita, you’ll become an expert on our product’s value proposition and use cases, in order to develop & deliver product-driven communications to our users and prospects. This role will require a unique combination of analytical skills with creative and out-of-the-box thinking. 

 Reporting to the Director of Product Marketing.

Responsibilities

  • Drive product adoption and increase “stickiness” by engaging users and ensuring that vcita is being used to its fullest extent. 
  • Create, launch, and monitor product marketing campaigns around new features and offerings.
  • Maintain and grow vcita’s product-market fit by conducting market research and providing insights into industry needs and trends.
  • Work closely with our creative studio, web development, and localization team to oversee the production of materials.
  • Support the ongoing development and nurturing of our user community by initiating and executing communications on our user Facebook group, mailing lists, in-app banners, and other channels.

Requirements

  • 2-3 years of product marketing or similar marketing experience at a SaaS company - preferably B2B2C.
  • Strong storytelling skills and the ability to transform technical and dry product descriptions into compelling and action-driving marketing copy
  • Excellent writing and editing skills (English)
  • Market research experience – an advantage
  • Tech-savvy: While this is not a technical position, it requires basic technical orientation and familiarity with Marketing Automation platforms and website-editing tools
  • High motivation, problem-solving skills, and a can-do attitude
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