Email marketing manager

WiseStamp email signature manager (www.wisestamp.com) is one of the leading products in the world for email signature management, relevant for every business of any size or type, and a part of vcita's product portfolio.

#LI-Hybrid

We are looking for a ninja with a creative mind who is passionate about making an impact on hundreds of thousands of companies worldwide. As part of a growing marketing team, the person joining us will have full end-to-end ownership of our email marketing, automation, and communication processes, including email flows, sales enablement, automated drips, and much more. Take a leading role in shaping the future of WiseStamp and help turn the world (of email signature) a better place.

• Manage automated user communication and the end-to-end planning and execution of various promotional emails and in-app messages. Including audience segmentation, testing, overseeing the design and copywriting, scheduling, and reporting.
• Optimize workflows with A/B testing of subject lines, message content, images, offers, CTAs, mailing frequency, segments, and more.
• Develop an understanding of the full customer lifecycle and sales process and how marketing contributes to it, and create segmentation strategies that leverage consumer insights and improve KPIs.
• Construct and Maintain advanced user journeys, lead scoring, and nurturing processes.

• At least 3 years of experience building, deploying and managing lifecycle and transactional email campaigns using marketing automation tools.
• Proven record in leading email marketing and automation process in the global B2B market.
• Knowledge of best practices for email creative, targeting/segmentation, dynamic content, testing methodologies, deliverability, and spam regulations.
• Knowledge of HTML code and email code.
• Great analytics skills and data understanding.
• Positive, energetic team player who is excited to play a significant role in our growing marketing team.
• Creative, strategic, and analytical thinker who enjoys solving unstructured problems, taking initiative, and turning data into detailed paths toward action.
• Experience working at a SaaS company.
• English - highly proficient in spoken and written English. Native speaker - an advantage