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Coupon marketing: 7 strategies for service-based businesses that actually work

Coupons have been around forever, but digital marketing strategies make it easier than ever to offer them to clients—and the benefits are greater for business owners too. Instead of simply generating revenue, they can help tell you who your clients are and where they’re coming from...

Step-by-step guide: How to host a successful customer event for your small business

When you think back to customer events you’ve attended, how many were you glad you went to? Chances are, there were a lot of them that just felt like a sales pitch—which is unfortunate, since customer events work wonders for businesses when they’re done right...

Service bundling: how to secure your revenue in challenging times

Chances are, you’re already familiar with bundling. It’s a sales tactic that’s so ubiquitous, people don’t even notice it anymore—even though they purchase bundles all the time...